There's Lots to Learn About Selling Etsy

Photo by Arne Hasanovic on Unsplash
A lot of complaining goes on in one of the Facebook groups I belong to. As such, terms I've never heard of and unfamiliar acronyms abound.

Far be it from me to pretend to know what they're talking about and go on about my day. So, I googled the acronym ODR. Apparently, this one means "order dissatisfaction rate." It's a term I'm still not too familiar with.

Familiarizing Myself With Etsy Lingo

Surely, there are many more things I don't know about in Etsy's rule book. The order dissatisfaction rate is determined by the number of two-star or lower reviews it receives. A shop's ODR must remain at or below 1% for the shop to remain in good standing. In other words, for a shop to remain open.

There are tales of shops being shut down for too many bad reviews. The reviews are intended to represent how satisfied a customer is with the order, shipping, customer service, and product quality satisfaction.

An Etsy Lesson Plan

I try to do something every day to work on my shop. Whether it's making a piece of jewelry, posting to this blog, or learning from the Seller Handbook. Each section of the handbook has tons of articles. 

The sections are things like Photography, SEO, Marketing and Shipping, etc. But, with all the articles under the topics, I don't doubt many of them are outdated unless they're updated regularly. 

Let's hope they are. It'll save a lot of wasted time reading contradictory information.

So, I'll try to read two articles a day from the topics I'm most interested in first, and one article from a topic I should know about but couldn't care less to read.

That's fair. Right?

Preparing for Success

I'm still not sure I'm going to make Etsy my permanent home. With shops just disappearing, and customers indiscriminately leaving unprovoked, scathing reviews, it might be in Gio and Grace's best interest to keep an independent store front.

That will come in time. But, until then, the plan is to absorb as much knowledge and build a customer base first. Instagram is a nice place to get eyes on things I'm working on and engage with the audience.

Next, is to move them to make a purchase. I've only got eight listings up right now. Someone said, 50 was the minimum, so I'm making pretty, shiny things to list. 

For April, I'm making puzzle piece earrings for Autism Awareness, and I even plan to donate 10% of those proceeds to an Autism charity. So, hopefully that good deed and good faith effort drives some sales.

Do the Work to See the Results

For now, my focus is to gain the knowledge, do the work, and build the business. I have a tangible product here. Unlike my writing services, this is something people can take home, or have sent to their home and look at. 

They can touch it, feel it, and do what they will. I feel like it's something people would rather buy. 

Business owners are frugal, and they want the highest quality service for the lowest price. Here, they can see the quality right away and make a decision.

So, I'll do the work. I'll work on the craft of wirework, create beautiful pieces of jewelry, and provide impeccable customer service. And, with any luck, I'll see the results.